![]() A friend, family member, somebody who goes to the same gym. The office software installed on their PC, if it's not a copy of Office 365 helpfully bundled (for a pretty sum) when they purchased the PC is the choice of the moderately tech-savvy person who they asked for help to pick it. So they're not making any sort of decision about office suite brands because they've only the vaguest idea of what an "office suite" would even be, let alone which brands exist or what the benefits could be of one brand over another. They are quite likely to call their copy of, say, Firefox "The Internet" or "Google" or indeed "Microsoft". "Typical" Windows users are now the ordinary man in the street, and they have no interest in IT whether in technology or brands. Or more precisely, I can't agree with you that they're the people who matter in this equation. I can't agree with you that "typical" Windows and OS X users haven't heard of it. Thus serving as an excellent example for the rest of us. Your phrase 'tried very, very hard' here, to my knowledge, denotes TDF around 2010 inviting Oracle Corporation to join the Foundation and donate the brand, getting zero response except a sudden demand that all Community Council members not employed by Oracle resign, and TDF saying 'Oh well' and moving on. If it weren't, then all the people who have made LibreOffice such a success wouldn't have tried so very, very hard to get the trademark released in the first place. ![]() Good luck explaining that 'Apache Open Office'.is proximately the same as the prior several names. And, as I implied, the frequent name changes were and remain part of that problem. Typical MS-Windows and OS X users have never heard of it at all. OpenOffice is actually an extremely strong brand ![]() The radically broader and entirely crazy claim you erroneously attributed to me remains that of Sir Not Appearing in This Film, i.e., nobody at all, as I said the first time. That is stating (ignoring, here, my exaggeration for comic effect) that a specific trademark and associated goodwill have no monetary value. That is literally stating that the trademarks and associated goodwill have no monetary value. Posted 7:42 UTC (Thu) by rickmoen (subscriber, #6943) ![]()
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